A second revenue stream for electrical installers

DCGO · Platform perspective · 6 min read

A renovation brings the same people together every time: the homeowner, the person doing the work and the products that go into the room. The homeowner pays for luminaires. The installer is paid for fitting them. The two transactions happen next to each other, but they have never been connected.

What the installer already has

An electrician or plumbing-and-electrical installer arrives early, knows the layout of the rooms, understands the ceiling and wiring conditions and is trusted by the homeowner. That is exactly the information a lighting recommendation needs. No new shop, warehouse or sales team is required to use it.

Two ways to take part in one project

  • Installation only. The fitting work is quoted and completed as it always was.
  • Installation plus recommendation. During the same visit, the installer helps the homeowner shortlist luminaires by room and style, and the order is coordinated through the platform.

The tools stay the same: a phone, the customer relationship and trade experience. The added actions are understanding the requirement, recommending a shortlist, helping with the order and completing the installation. Buying stock, storing it and selling it are not part of the work.

Why the model is asset-light

Traditional lighting retail carries a storefront, advance purchasing, warehousing, logistics coordination, sourcing trips and installation capability. In this model the platform maintains the factory connections, the shop holds live product information and the factory dispatches the order. The installer keeps the on-site work.

The change is not a new business to run. It is one more conversation inside a job you already do.

Where the order comes from

Selection is organised by space and style, then the model, specification, certification, packaging and lead time are checked before the order is placed. Products ship from the factory and the installer completes the fitting. Each step is recorded so the job can be followed up afterwards.

Getting started

Start with one project, one room list and one shortlist. The partner programme sets out the six steps, and the FAQ covers ordering, delivery and parameters. If the shape fits your work, send an application and we will reply with the current details.

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